Social media platforms like Facebook, Twitter, and Instagram are the best places to meet the right prospective customers. The data generated by these platforms can help brands understand their target audience- their likes and dislikes, their preferences, the products they prefer, the way they use the products, and so on. With Social Media scraping services, you can leverage this goldmine of data for taking informed business decisions.
Benefits of scraping social media for brands
Provides updated data that reflects the ground truth- Brands require dynamic data that could help them make the right decisions. Social media scraping allows brands to scrape dynamic data that they can use to make informed decisions. Dynamic here means data that is automatically updated from time to time. Such data can be leveraged to offer products that match the customer’s expectations and help the brand increase its market share in an increasingly crowded niche.
Helps you understand the latest trends- Especially in the apparel niche, trends keep changing depending on the season and other factors. With scraping, brands can estimate how popular a trend is and whether it makes economic sense to offer products matching that trend.
For this, not just any scraping would do, you would need to hire professional web scraping services that could help you get the data that you need.
What to scrape from social media?
There is a vast ocean of data available to you. Some of it is easily available while you will need expert help to get specified data that isn’t easily available. This includes people’s preferences, images, videos, comments, and contact information. Here’s what you can scrape from major social media platforms-
Facebook-
The first thing that comes to mind when we think of social media is Facebook. Here, you can scrape-
- Engagement- This shows how many posts, reactions, shares and clicks a post has got within a specific timeframe. You can use this data to compare with other posts of your competitors or others to know the people who are genuinely interested in your content.
- Impressions- Here, you come to know who’ve interacted with your post on your Facebook page. This helps you give an idea of who is actually interested in your content.
- Organic Likes- This shows how many people are genuinely interested in your post. This does not include paid likes that can increase the post’s reach.
- Paid likes – This shows how many people have come to view your content from a paid ad campaign.
- Post Reach- This shows how many people have seen the post. This lets you estimate where your target audience exists.
Instagram-
Though Instagram is now a part of Facebook, it is arguably one of the best places to scrape data for business uses.
- Account impressions- This shows how many views all the stories and posts have.
- Total reach- The total number of unique accounts that have viewed your stories and posts.
- Profile clicks- As the name suggests, it shows how many times a profile page has been visited.
- Post saves- Here too, it tracks the number of times a unique account has saved the post.
Twitter-
Twitter is a great place to know what views people have of a particular event, product, theme, or anything that could provide some sort of value to others.
- Engagement rate- Here you know how many people clicked links, retweeted, replied, or set as a favorite to a particular tweet.
- Twitter followers- Monitor the growth rate of followers.
- Profile Visits- Monitor the number of profile visits.
- Replies to Tweets- How many people have replied to one’s tweets?
- Tweet performance- How many people have engaged or replied to a particular tweet?
In the end
Scraping data from social media can help brands stay a step ahead of their competitors. It also helps gauge the effectiveness of their marketing campaigns and helps them to create a product that matches customer expectations. If you’re looking to scrape social media for your brand, Smartscrapers could be a great fit for your brand. They have the right expertise needed for most requirements.
