The demands and needs of the customers have changed, so are the skills needed to cater to them from a brand’s perspective and connect them from a human perspective. These changes have revolutionized the process of hiring. Now the employers look for unique skills in a prospective candidate for a marketing, management, sales, and other customer service job. So, having a resume clogged with academic achievements and past job experiences will not do the trick.
However, adding skills to your resume can make a difference. You are providing the employers with what they are looking for, making you stand out from all your competitors. But for that, you first need to have relevant skills.
So, if you are hunting for a marketing job (both in-office or a remote job) or just looking to enhance your skills, either way, you would like to decorate your resume with seven essential marketing skills. They all look good on resumes and help you excel in your current career or help you embark on a new one.
Also read: The Best Paying Remote Jobs
Technological advancements have changed the marketing industry upside down. Companies and individuals who adopted the new trends have excelled in their respective fields. Involvement in technology is one thing all the seven skills have in common (they all involve the internet in one way or another).
Now, it is almost impossible to separate marketing and social media from each other.
Initially, social media was only a medium for people to connect with each other, but now it has turned into a marketing machine. If a company is not present on social media, it is surely missing a lot of chances to reach out to special target groups of potential and existing customers.
So, now your marketing skills need to have a proper understanding of main social media platforms like Facebook, Twitter, Instagram, LinkedIn, Youtube, and other platforms like Snapchat and whatever is coming up next.
Talking about marketing practices on social media platforms, to excel in the skill, you must know about content creation techniques. Several tools in the market offer their help in creating, scheduling, and posting content on various social media profiles.
This knowledge just goes beyond creating blog posts, podcasts, videos, and simple profile posts. If you know about the use of software and helping tools to better integrate all these content marketing sources while staying on the brand, the better are your chances to win in the modern marketing game.
Gone are the days when video advertisements were only limited to companies with extravagant marketing budgets. Social media platforms like Youtube, Tik Tok, and Instagram reels now allow every business, irrespective of size, to use video marketing to gain people’s attention. Video marketing is no longer a big future thing - it is already here.
So, if you know how to create, edit, and upload videos meeting the requirements of various online platforms, your marketing skills are comprehensive and updated.
Marketing videos are more than just randomly captured videos. All parts of these videos are pre-planned, scripted, and carefully captured and edited. If you have the skill to cover all these aspects and come up with creative videos, you are a valuable video marketer.
Written content, especially blog posts and web copies, is still the leader. What does this mean?
Well, you can’t just go to a website and watch videos and understand everything; even youtube videos have written descriptions and content under them.
In order to cover this portion of the marketing world, you need to know about keyword functioning and search. Work on your language skills and gain a firm grasp on grammar and punctuation, and be able to reach out to your target audience with your words. You will be surprised to see how many companies seek marketers with great writing and language skills.
How many marketing tools are out there? The simple answer is; dozens. Although you don’t need to know all of them, you need to have a firm knowledge of most of them.
These tools include things like content calendar, scheduling and posting software, and productivity tools which create, assign, and track various tasks.
Without knowledge of at least a few marketing tools on your resume, you will find yourself being passed over for a job.
You normally receive several emails informing you about new products, services in the market. If not all, some of them surely induce your curiosity to know more about it and may end up buying the said product or service.
These emails are not computer-generated nor are the result of some artificial intelligence technique; rather, they are designed, created, and tracked by a marketer. So, to be successful in the modern marketing world, you must have ample knowledge about creating, designing, tracking, and disseminating emails to subscribers and other potential customers.
Paid marketing campaigns involve the use of various skills. You need to know which keywords to target and choose the best target audience bracket. You should also know how to track those ads to know if they are successful or not.
This job is even critical when you are using clients’ or company’s money to run these campaigns. They surely need solid results for the money spent.
