Halloween is a great opportunity for retailers to connect with their customers. Thanks to the difference compared to other holidays of the year. Promotions, discounts themed Halloween, or marketing strategies for the holiday season. Easily help your business get the attention of customers. And potential buyers visit the store as well as the online sales channel.
However, inspiring customers for Halloween is more than simply hanging up some pumpkin lanterns. To execute or optimize a marketing campaign for the Halloween season. Here are 10 of the best low-cost Halloween marketing campaigns for businesses that you can refer to.
It doesn't have to be an address specializing in the sale of Halloween items for customers to find you. Just cleverly put in a little festive atmosphere. It's enough for customers to know they can buy Halloween treats at your place.
You can choose to attract attention by using black and orange for the products you want to sell. Display them on the screen with whirling motions that create a sense of horror, images of ghosts, spiders.
And don't forget the pumpkin lantern, but get a little more creative. Anyone can carve a similar pumpkin lantern. But not everyone can make a pumpkin bearing the mark of their products. If you sell jewelry. Can create a Jewel Ghoul (ghost-shaped lantern that wears or contains jewelry motifs – translator). If you sell wine and beer. Engrave a meaningful quote or create a large container out of a pumpkin. The purpose of this is to get people talking and visiting your store.
No matter what age, no one turns down a party. So give your customers what they want. As a Halloween-themed event. Depends on your ability and economic situation. It could be anything from a costume contest to a “Happy Halloween” adults-only beer and wine dinner party. Teaching events also attract people. So consider hosting a horror makeup tutorial or pumpkin carving event. The crux of the matter is that you stir the spirit of the community and engage people. From there, get closer to your sales goal.
Make sure the show is scheduled early so everyone has a plan to attend. And take advantage of the spread of social networks to communicate for free. If you have the opportunity, you should contact the local newspaper. To put your name in the "Places to visit on Halloween" to attract families to visit. And of course, shop at your event
A marketing strategy this Halloween season just became more attractive. It is a combination of main products and seasonal products. You will implicitly notify the customer. We have not only the products you need, but also the products you want. Although you may not sell thousands of different types of clothing. But you can focus on accessories or interior decorations instead.
A little trick: Suggest customers buy related items to encourage them to buy in sets: candy and candles, wigs and wine... with the end goal that customers will visit next time.
The original meaning of Halloween is community integration. So you might also consider collaborating with other retailers. To create events, cross-offer programs to create a festive atmosphere. Check out attractions like apple wineries and pumpkin growing areas in your area. And offer discounted tickets when customers shop with you – and vice versa. This helps generate sales as well as new customers for both businesses.
When giving candy, don't forget the branding element. Hand out candies with wrapping paper printed with your logo. Or even use a carry bag with your name printed on it for this activity. Customers will not only remember you when shopping. But also marketing helps your brand for free.
The logo should always be a recognizable symbol of your brand. But that doesn't mean you can't add a few subtle touches to the Halloween spirit. For example, Google. Everyone knows the Google logo. But they have special occasion combinations. By posting different Google Doodles every day. That shows their great creativity.
During the countdown to Halloween. Add images like pumpkins, ghosts, or haunted houses to your icons. Your brand will still retain its identity. But it will be embellished with a bit of interesting flair. If you come up with several different ideas. Let viewers vote for their favorites on social media. This encourages interaction.
The data shows that Email has an ROI (Return On Investment) of about 4,300%. 70% of users who use coupons, discount codes, or get deals to know about them from email. And 60% of people say getting special offers is the top reason they sign up for an email list from a business.
Send readers a Newsletter announcing upcoming in-store events and holiday promotions with a clear call-to-action. Visit your store to save money.
Every year, the pet store PetSmart holds a pet costume contest. With thousands of likes and shares throughout October. Customers send in pictures of their pets wearing costumes. And then mobilize friends to vote to win cash prizes. It's simple but smart.
While you have customers interacting on social networks. Let's increase the bonus amount with gifts or discount codes, coupons for winners.
An effective marketing strategy is that you can give away a discount code or similar offer to customers who show off their Halloween spirit in-store or through photos sent to your website or social media. The interaction with your brand increases the customer's likelihood to buy. Not just during Halloween, even all year round.
Everyone has a hobby of taking pictures, especially selfies. Consider setting up a horror selfie stand. Where people can show off their costumes and how they celebrate with excitement. Provide props like hats, masks, and spider webs. Take a selfie using your brand hashtags and social media channels. You can even display a gallery of pictures of your customers in-store. From there to encourage shoppers to participate.
During the holiday season, the search volume for the keyword “Halloween gift ideas” reaches more than 10,000 times/month. And will bring you more than 20 million results on Google. That shows: if you have a blog on your website. You should invest in creating content based on those keywords.
Just writing posts is not enough. Use it as your marketing tool to show your customers how useful they are. DIY DIY is a very hot trend these days. And is one of the fields that have attracted strong investment in the past few years. The retailer created a DIY Halloween tutorial full of Instagram ideas like recipes, costumes, DIY projects, and more.
Above are the top 10 best low-cost Halloween marketing campaigns for businesses that you should refer to. Halloween is coming, after reading this article, quickly choose a smart marketing campaign for your business. Good luck!
