Ecommerce is a fast-paced industry, and sellers must keep up with changes to stay ahead of the competition. Ecommerce has also been changing rapidly in recent years. New platforms have emerged, and existing ones have adapted to accommodate new users and features that cater to millennial shoppers.
In response, sellers need to keep track of all these changes so they know where their competitors focus their attention and what new opportunities are for them to grow their business. This article compiles a list of eCommerce resources that sellers should pay attention to remain relevant in the market.
In the last two years, logistics platforms were introduced to help small businesses with various shipping needs. With an influx of startups offering delivery for eCommerce sellers, it is now becoming costlier for retailers to use the same companies their large competitors do. Large eCommerce brands have grown so much that they can negotiate exclusive discounts and deals with one company per region.
Smaller brands, especially those run by individuals or small teams, must go through dozens of different platforms to ship their orders while saving money. New logistics platforms such as last-mile delivery solutions have emerged as dedicated couriers who offer small businesses shipping solutions at lower rates than more prominent brands can do on their own.
Social media is now a must-have for retail marketing. It's a virtual channel that can increase brand awareness, provide customer service, attract new customers and improve conversion rate. As social media gets more competitive, many brands are looking for ways to manage their social media profiles with tools that help reduce the workload and boost followers' performance.
These are among the top resources any e-commerce brand needs.
The tools help you manage your Facebook, Twitter, Instagram, and other social profiles. They will also monitor keywords in your target audience's social activities. These tools streamline the process of writing posts and scheduling them ahead of time.
Google Shopping is a potent tool that can drive tons of targeted traffic to your e-commerce website. The platform allows you to optimize product listings by focusing on product titles, price, and category structure. The tool also helps with specific images/video that makes Google think it's relevant to potential customers searching for similar products on Google Search or Google Images.
New product launches also become much easier with Google Shopping campaigns because you don't have to launch a product page when it goes live. You flip the switch on your drive and let Google do the rest for you.
Creating a product page directly on your eCommerce website can get hectic. When building a landing page, there are many elements to consider because it is the first place potential customers will encounter your brand.
Given that this is the first impression that potential customers have of your brand, some may be hesitant to pull the trigger or enter their info if they don't feel assured by looking through your website.
Get assistance from an e-commerce website builder. This way, you can create one product page and use it for Google Shopping campaigns, Facebook ads, and other marketing channels. It's essential to keep things consistent and straightforward regarding customer acquisition. The shopping website builder will make life easier since it is fast, easy, and practical to work with.
If you are starting or growing your business, you will want to ensure you have a technically qualified workforce to handle your business's day-to-day operations. A technically skilled workforce can help your business scale and maintain your eCommerce site efficiently and effectively, without the risk of experiencing technical difficulties.
The most effective way to achieve this is by partnering with a Technical Services Provider (TSP). A TSP can provide much-needed resources for your company, such as 24/7 monitoring of your eCommerce website to minimize downtime.
Any e-commerce business needs to have a secure payment system. It is crucial for people shopping on your eCommerce website since they will be making transactions with you. When you choose a payment provider, you must select one that allows for integration with major eCommerce platforms such as Shopify and WooCommerce. Remember, customers will key in their sensitive financial information, such as credit card numbers when shopping on your website. An unreliable payment system could lead to several lawsuits and a poor reputation for the business.
Every eCommerce seller needs to have these resources put in place to keep their online business running effectively, efficiently, and without the risk of technical failure. That will ensure that you can grow your eCommerce business while keeping it secure and reliable