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How CRM and Marketing Automation Integrates to Benefit Business?

by Benjamin Alfrey - 10 Jun 2022, Friday 373 Views Like (0)
How CRM and Marketing Automation Integrates to Benefit Business?

Marketing, with its significant changes over the years, can become complex. Consumers approach the media platforms to stay updated about business and its services. However, the latest CRM tool has marketing automation functionality that easily streamlines and optimizes marketing tasks.  It will help the sales and marketing team work effectively, deliver quality service to leads, and increase profits and revenue.

Seamless integration of marketing automation and CRM is valuable to your business, and it can multiply business results. It boosts the conversion of quality leads to sales leads and drives sales higher. Marketing automation proves to be a great technology if you can customize it per business needs. CRM is feature-rich automation software that helps target the potential audience easily.

Integration of CRM and Marketing Automation

If top marketing automation platforms integrate with CRM platforms, it creates a powerful weapon. The CRM integration helps transfer the leads between marketing and sales. It helps run personalized campaigns easily based on data that you collect from customers. The better the alignment between marketing and sales, the more effective the marketing campaigns are. So, deploying both marketing tools should be beneficial for each other.

Email Marketing Automation

Emails are the primary means to communicate with potential leads. An automation tool helps test email content, use the right template matching brand identify, preview the email on platforms, and facilitate email reporting. The email marketing function is available on CRM marketing automation, where you can customize the content as per requirements. So, with CRM, marketing can become effective and efficient.

Marketing Automation and Lead Nurturing
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Sending the right information to the right prospect at the right time is essential to retain the attention of leads. Marketing funnel automation makes the process easy by sending automated emails. Consider some parameters to nurture leads, such as demographics, buying stage, behavior, etc. This is how CRM proves to be an effective automation software.

Lead Management and Scoring

Lead scoring helps focus on the promising leads. Every customer gets a score based on purchase activity. A matured lead gets a better score, and the business should take further steps to nurture the matured leads and retain attention for longer.

Taking leads through the marketing funnel can be challenging, and this is where the marketing automation tool helps. The integration of CRM and marketing automation helps strategize things better, and this is what the top marketing automation platforms should focus on.

How the Software Facilitates the Customer Journey?

CRM platform helps monitor the behavior of every visitor to a business website. It includes what visitors click, where they have found access to the website, what keywords they use to get the website, etc.
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Depending on this, the CRM platform will alert the sales team about a prospect visiting the website. Visitor tracking helps in the proper segmenting of customers based on activities. Innovative Marketing Pro offers feature-rich CRM marketing automation software that can do wonders and increase the conversion rate of a business. Request it now so we can optimize your business marketing campaigns effectively.