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How Do You Conduct Market Research for B2B?

by profit parrot - 23 Aug 2022, Tuesday 116 Views Like (0)
How Do You Conduct Market Research for B2B?

In this context of increasing competitiveness between businesses, it is utterly important to be aware of knowing as much as possible about potential customers. Market research has always been relevant, but nowadays, with the advancement of technology, it has become even more so, both to gain a competitive advantage and to understand customer needs better. Everything about how to conduct B2B market research is here.

What Is B2B Market Research?

B2B market research is a type of conducted market research whose aim is to find out more about the consumption preferences of other businesses. Essentially, B2B is a market niche where businesses sell goods or provide services to fellow businesses. Think of a business that sells bread to restaurants or a professional firm that provides consulting services to other businesses.

This kind of market research is employed to find out more about the needs of the business, brand perception from the client’s point of view, behaviors, and product requirements, to mention a few. As you can see, the benefits of engaging in this type of practice are numerous.

What Are the Followed Steps in Market Research in B2B?

Identifying the Research Topic

What you need to do to find this out is to inspect deeply what areas of your business require external information and then proceed to the next step, where you choose the focus group.

Electing Your Participants

This can be a tricky part. What clearly outlines the success or failure of market research is the people that are involved in it. Make sure to issue adequate criteria of choice to find integrants that suffice the purpose of the research.

Engage Them!

Ask interesting questions, give them space to express themselves, offer incentives, and make them feel comfortable. Here you need to gauge what stimuli will enhance the experience for them to obtain worthwhile data.

Create Your Questions

This is strongly correlated to identifying the research topic correctly. If you do this right, the probabilities of asking the right questions increase as well. Create open questions, as they give more room for answering. This means more information.

Pick a Date

It can be complicated, but try your best to choose a time and date that works for most of the participants and do it in advance so that you elevate the turn-up.

Collect and Analyze the Data

As a rule of thumb, you should gather as much data as possible, as irrelevant as it may seem. Keep in mind that any “superfluous” data for this survey can be a goldmine for the next one. Once you collect this, analyze it to see what works and what does not.

Different Types of B2B Market Research

Concerning types of market research, you can find primary and secondary research and qualitative and quantitative research. In the primary research, your brand interacts directly with the customer, whereas with the second research, you just re-utilize a third-party conducted survey.

Qualitative research is data that cannot be collected in the form of numbers, while quantitative research can be.

Find out more about B2B market research services at