Banners are a crucial part of your trade show booths and must be chosen and designed wisely to go with your booth and make enhance its look. There is a wide range of booth banner stands available including hanging banners, outdoor event flags, retractable banners, and much more. Exhibit banners are a great element to hold the attention of the attendees towards your products and services at marketing and promotional events.
Since a lot of traveling is involved in trade shows and events, trade show booth banners are designed to be lightweight, portable, and easy to assemble and dissemble. There are many components of a good booth banner that must be kept in mind while selecting the one.
Logos and Branding
You must feature your nosiness logo or brand name in the center or front for it to be in focus. Logos and branding must be kept at eye level and highlighted repeatedly in different places around your show display. If your brand has a slogan then it must be positioned near the logo where it can briefly educate the visitors on how the company can assist them and what it got to offer.
Readability
The second most important thing that matters a lot is the font of the texts. Make sure that you use the right font that can be read easily from a distance without straining. The readability of your banner must be good to read within a short time for the potential customers to know what you got to offer. Choose the font that must be good-looking along with clean, crisp, and easy to read.
Choosing the Right Size
Banner stands come in various sizes and are made from vinyl material with full-color HD printing and a well-designed matte surface. While designing banners for your trade show make sure that the size of the banner suits your trade show booth. Moreover, the higher the printing resolution, the better it is.
Less is More
Visitors are attracted to the graphics that are simple, easy to read, and crisp. Hence, while designing a banner for your booth try to convey your message with a few words and visuals as possible. But it must be done in a way that maximizes the impact and does not compromise it anyway. Remember, don’t make your banner look cluttered, because the more cluttered the look, the harder it is to read from a distance. Moreover, try to keep the key message that you want to convey to the visitors at eye level for it to be read and spotted easily by the visitors.
Choose The Right Colors
Attendees are likely to be drawn to attractive and vibrant colors for many reasons. Ensure that the colors you choose for your booth displays are soothing to the eyes and can help to promote the message of your trade show booth set up. Cooler colors like white, green, and blue give a professional feel but are not attention-grabbers. Despite them, you must select some warmer colors like red, orange, and yellow that look engaging and appealing.
