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How to Make Your Business Events More Engaging

by Maggie Bloom - 25 Aug 2022, Thursday 99 Views Like (0)
How to Make Your Business Events More Engaging

Business events are a great way to keep in touch with colleagues and partners, keep on top of the latest industry news and trends, and find new opportunities. However, not all business events are created equal. Some can be extremely awkward if you don't have anything helpful to say to anyone. If your company frequently hosts meetings or other business events, making them as engaging as possible is essential. You can only do that by incorporating event activities that promote interaction among everyone in attendance. When people are more engaged, they feel more comfortable speaking and sharing their thoughts.

Ask the Audience

Business events are great opportunities to get better to know your colleagues and partners. That's why it's a good idea to start the event with an ice-breaking activity that encourages people to share their stories. You can do this in several ways. For example, you can ask the audience to write down their most embarrassing moments and share them with everyone else at the event. Alternatively, you can ask people to write down their top three life goals and tell you why they want to achieve them. These activities will surely spark exciting conversations that help people get to know each other better.

Motion Graphics

You might not think of it at first, but using motion graphics during your events can make a massive difference in the level of engagement. If your meetings are always the same, they can become dull and predictable with the same PowerPoint presentations. Try incorporating fun and interactive visual content such as video, graphics, and animation to make your meetings more engaging. Reaching out to the best motion graphics company in your area when putting together a presentation is a great step to take when it comes to making your events more exciting and engaging for all attendees.

Use Games That Promote Collaboration

Some of the best event activities are the ones that encourage collaboration. You can use plenty of games for this, including trust fall, group puzzles, and many more. These are great for getting people to interact with one another and letting go of any nervousness they may be feeling. If you are hosting a business meeting, you can use games to ensure the whole thing is well-organized. For instance, you can use a timer to decide how long each person has to present their ideas. This is sure to create a fun environment that everyone will love.

Provide Food that Supports Communication

When it comes to hosting a significant business event, food is essential. It's a great way to show your guests that you appreciate their time, and it also helps encourage positive feelings and an open-minded environment. Make sure you have plenty of food options. This way, everyone can find something that works for them. For example, don't serve burgers and fries if your event is for a group of health-conscious individuals. Instead, go for salads, sandwiches, and other options that are just as tasty but lighter. Ensure it supports communication when deciding the best food to serve at your event. For example, if you are hosting a meeting, go for food that is easy to eat while talking, like sandwiches or salads.

Hold Discussions That Foster Relationships

Finding new business opportunities is great, but it should not be the only reason you hold business events. It would be best if you also held them to foster relationships between your company and other partners. This is especially important if you are in a partnership with companies close to you. It might seem like your relationship is strong, but it's always good to have honest and open communication. An excellent way to do this is by holding discussions at business events. The best discussions are those that have a specific topic. This way, you can ensure everyone's opinions are heard, and nothing is left unsaid. The best discussion topics are those with a single correct answer so that everyone feels included in the conversation.


Business events are an excellent opportunity to network and learn more about your industry. However, they aren't always exciting and engaging. It would be best if you incorporated engaging business event activities to make them more so. The best event activities promote collaboration, light-heartedness, and communication. You can serve healthy food, ask the audience questions, and hold discussions.