Group OLX is a C2C platform online market allowing people to sell and buy things online directly, without any intermediary person in between. The platform began operations in 2006 and is currently present in more than 45 countries. OLX more than 11 billion page views and more than 200 million active users per month, and 8.5 million monthly transactions, and around 25 million registrations. By knowing this business model and how OLX has grown to become one of the great C2C platforms in the global market.
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OLX Business Model And how it works:
How Does OLX Make Money?
Unlike other online markets where the website acts as an affiliate with sellers' products, OLX has a completely different game. The primary source of OLX Revenue is through advertisements, Google Custom Search Engine, Sponsored Links and Sponsored Ads
Google Ads
Most of the profits of the OLX are generated by Google Ads Monetization as the company is affiliated with various partners that are related to Google and many other advertising agencies that act as primary advertising providers and mediators for the website. All ads work together with the OLX website, while the content is posted on the official website itself.
Brand-ads on television also result in a high level of web traffic on the website, generating more revenue. Google AdWords strategies as a result more profitable such as Cost Per Click (CPC), (CPM) and View against the video ads that are displayed on the homepage as well as product listing page.
Google Custom Search Engine
The OLX page has a search bar that allows customers to find products. When they carry out any search, the results obtained are optimized with Google's custom search engine monetizing advertisements (Adsense-like PPC ads), where the first two-three results are from Google.
Featured Listings
As explained above, if a seller, for example, has posted a list of classifieds from a fridge he wants to sell. After some time, the product must go further below the recent lists, and would now appear on the second or third page and so on. To keep it at the top, the seller can pay OLX to ‘feature' their list at the top of the site. This is a source of revenue for both the seller and OLX. It could earn more impressions as well, which are also two sources of income for OLX.
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