Not only are these extraordinary designers creating some of the most beautiful design clothing in the world, but their styles have even begun to influence established fashion houses such as Versace and Hermes.
One of the finest yet more affordable fashion houses, Sobia Nazir places an emphasis on the more traditional style of suits such as embroidery, sequins and Swarovski semi-precious stones while adapting colours for different seasons.
Launched in 1995, the label was set up to provide affordable access to glamorous fashion for women in Pakistan. Since then, the label’s work has been photographed for major magazines such as Asian Woman, Hello magazine and even Elle.
All kinds of traditional wear including lawn, evening and bridal are created by the brand and are shipped across the world to countries such as the United Arab Emirates, the United States and the UK. Sobia Nazir in the UK is a popular choice and is available from some of the best established online retailers such as House of Faiza.
Specialising in luxury designer wear, Sana Safinaz is one of the best-known brands for Pakistani attire. Based in Karachi the brand is world-renowned for their elegant designs and use of only the best fabrics.
Launched in 1989 by Sana Hashwani and Safinaz Muneer, the brand has dominated the Pakistani designer wear industry due to their special ability to develop traditional seasonal formal and semi-formal clothing using non-traditional colour.
Sana Safinaz is famous for launching yearly clothing lines with brand new silk and lawn designs that are worn by many Asian celebrities such as TV hosts, models and movie stars. Their popularity overseas has seen the label develop a western wear collection for women that would not be allowed in Pakistan.
These include slitted skirting, low shoulder tops and beach style outfits adorned with famous Sana Safinaz prints and colours that have had a huge influence on other western fashion brands.
Based in Lahore and in business since just 1999, over the past 20 years Maria B has become world-renowned as one of the best fashion designers not just in Pakistan but in the world. Featuring couture designs that would give any established French designer a run for their money, Maria B has become one of the most prolific style influencers in Pakistan.
Maria B is popular for her annual lawn ranges that launch every summer and her unique designs, like Sobia Nazir also use Swarovski stones embroidered into lawn ranges.
The label is also one of a handful of Pakistani outlets to launch designer children's wear which is now a popular range with many western fashion houses such as Ralph Lauren, Tommy Hilfiger and Gucci.
