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Two Notable Types of Marketing and Their Significance

by Nisha Gupta - 12 May 2022, Thursday 237 Views Like (0)
Two Notable Types of Marketing and Their Significance

Marketing plays an integral role in the development of business modules. It helps in accomplishing market goals, making high profits and enhancing business prospects.


  Sales Promotion

Sales Promotion is an essential tool used in the promotion of products and services. It is a marketing strategy where a business uses short-term campaigns to inculcate an interest and create demand for the products and services. Most consumers relate ideas of marketing with the use of sales promotion techniques. The other primary forms are advertising and personal selling. For increasing this use some automated technology like web scraping services to get idea about marketing strategy followed by competitor.


  • Types of Sales Promotion

1. Flash Sale - A flash sale is an offer that lasts for a limited time only. It is the most appropriate way to spread a sense of necessity in the customer's mind to buy the product.


2. Coupon Giveaway- Companies send virtual coupons to their customers to make the promotion process more exciting and exclusive. It gives a push to the customer to visit the online store.


3. Discounted Products- Adding a discount to your products is possibly the most significant type of promotion. Customers always take an interest in bargaining, that's why providing good discounts will attract a massive range of customers.


Significance of Sales Promotion

  •  Engagement of new customers

Sales promotion focuses on bringing new customers. Sales promotional devices at the consumer level consist of coupons, product samples, demonstrations about the product, organizing contests, refund offers, and offering free trials. They stimulate customers to make purchases according to their will.


  • Bridges a gap among advertising and personal selling

Sales promotion includes those activities that are different from personal selling, advertising, and publicity. It serves as a bridge between personal selling and advertising. It provides new ways like giving discounts, offering gifts, which are quite different from advertising and personal selling.


  • Helps in Personal Selling

Trade and sales promotions also support the firm's selling process. The salespeople use demonstrations, distribution to free samples, contests methods to push the sales. In this manner, customers interact personally with salespeople through which they get easily convinced to purchase the product without any apprehension.


Brand Marketing

Brand marketing is the best way to promote your product and service by emphasizing your brand in the market. It describes your service's or product's story by focusing on your whole brand. Brand marketing refers to a branding concept that helps people identify a particular company, product, or individual. For this branding agency, digital marketing experts, social media scraping services will beneficial.


  • Types of Brand Marketing

1. Personal Branding- This brand marketing assists in promoting a brand of one individual's firm, or it may be composed of many individuals, where the branding is related to many other personalities.


2. Organization Branding- This branding type is for the propaganda of companies and other entities that deliver products and services at mega levels.


3. Service Branding- The service branding develops as companies shift from manufacturing products to delivering complete solutions and intangible services.


Significance of Brand Marketing

  •  Increased Revenue

When a firm does extensive marketing or branding, its revenues and market share automatically increases. This means that the firm has become stronger than before. It can use its power to enter new geographical markets, perform co-branding and achieve new distribution opportunities. Branding gives wings to experiment with other sectors of the market.

  •  Productive Employees

When your brand is famous, people will love to collaborate with you. This brings your company up to the top level and paves the way for the company to work with the most intelligent and qualified employees. Once you have talented people in the workforce, your company's productivity level will increase to a great extent.


  • Attract New Distribution for Its Products

On a local and global scale, a famous brand with old customer loyalty has minor issues in finding distribution partners. Everyone wishes to work with a brand where the demand of clients and return on investment are higher.