How many emails do you send a day? If you have a desk job, you likely have to send so many that you can’t count them all. Although some people get bored of the tediousness of emails, they are one of the most important elements of a modern business. You simply can’t neglect the difference they can make in lead generation and closing deals, regardless of the product that you are selling.
So why, then, are there still people that do business via email without using an email signature? The answer is simple: they don’t understand how important an email signature is.
Having a wealth of business cards used to be the sign of any great business person – being able to easily sort through them to find an address or a phone number was a key to improving efficiency. Nowadays, you’re probably not going to hold too many cards, and the reason for that is the email signature. Most people, when they want to find somebody’s phone number or address, and they don’t have them saved on their phone or in their computer contacts, just go straight to the bottom of the last email they received from the person in question. It’s incredibly easy to do and even faster than flipping through a business card Rolodex.
If you don’t care about your company’s brand, you’re not in it for the long run. Branding is one of the best ways for any company to keep its customers and to obtain value in the long run. Huge mergers or acquisitions have been done for of a brand alone. When you have a great email signature, complete with a logo, you are giving your brand value simply because people will start to recognize your logo. The economics of that is simple – you are sending an email for free and obtaining some (albeit very small) value from that.
Professionalism
Professionalism is very important because it initiates trust. Nobody wants to do business with somebody they can’t trust, but the important thing about trust is that it isn’t rational. You can decide that you trust somebody based on your based on superficial factors. Take advantage of this and have the most professional email signature you can muster. An html signature generator is a surefire way to improve the professionalism of your emails and avoid making any digital faux pas.
Many email signatures have links in them, most commonly to social media and to the sender’s website. Including those links are a fabulous way to increase your social media awareness and even give your SEO a little boost! That’s because if you include them, people will likely click on them to scout you out a little bit. When they scout out your website, purely out of interest or to get some important information, the page visits will give you a tiny SEO boost – multiply that with every email you send to a new contact and it can make a difference!
