Featured snippet optimization is a straightforward way to show up on the SERPs, irrespective of a website's ranking. This is because Google Search Engine places content in this position even before the 1st result. For that reason, many SEO experts call the featured snippet position "position 0".
Here are the five types of content that an organic SEO agency can create for their client's websites to rank at the 0 positions.
An organic search marketing SEO agency targets featured snippets by creating content that defines some terms on the niches of clients' websites. This type of content appears as a rich paragraph producing the dictionary-like definition of certain words.
Further, content that includes comparisons creates a significant opportunity to appear as a featured snippet on SERP. This is because we as humans have a natural tendency to compare similar products, things, etc. Google understands this phenomenon, and its algorithm brings content like this on position 0 of SERP.
"How-to" contents help the audience solve problems by providing steps or guidelines. Therefore, Google places this content to emerge as a featured snippet so that readers get the answer without clicking. In this way, Google intends to improve the user experience.
So, an organic SEO agency makes these types of content and provides step-by-step answers with bullet points. This increases the content's propensity to rank for a featured snippet.
The figure is a perfect example of how this type of content improves the chances of ranking as a featured snippet.
Google Search Engine also places question-based content as a featured snippet. Further, content should provide a rich and to-the-point answer to users' queries
Here in the image above, one can see how question-based content has appeared as a featured snippet.
Therefore, an organic SEO agency researches all the questions that potential readers may have on the niche of their clients. After knowing relevant questions, they write content to provide precise answers in straightforward language.
Articles or blogs which include a list of specific things can have a higher propensity to appear in position 0. For example, one can see search results for the keyword "list of best SEO tools" in the following image.
An SEO agency improves its clients' chances by opting for more content similar to those shown above. In addition, they research niche-specific topics to integrate lists of top/best things.
Thus, featured snippet optimization is not very difficult. A web admin needs only to research types of topics that define or compare something or provide step-by-step guidelines or rich answers.
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An organic SEO agency helps its clients to find those topics that can be effortlessly optimized for feature snippets. Further, they also meet several SEO parameters so that Google Search Engine places the content on position 0.
