How to Design a Florist Website?

Designing your own florist ecommerce website for the first time? Read this for a step-by-step guide on how to do it.

1. Create a basic layout

Start designing your florist website by first deciding on the basic layout. When you’re designing an ecommerce site, you should pay more attention to the design of the product pages. However, that doesn’t mean that you should omit informational pages altogether. Including pages like “About Us”, “Contact”, or a Blog section are highly recommended. Also, pay special attention to the Homepage and its content.

2. Choose a platform

Before you start actually building your website, you need to choose a suitable platform. If you’re hiring website developers, then they will do it for you. But even you can take up this task by using various website building platforms like Wix, Bluehost, Godaddy, and more. If you use a floral business software like Hana POS, then building websites will be entirely their concern, and you won’t have to worry about it at all.

3. Sort out your branding details

When it comes to the nitty-gritties of your website, you should pay special attention to your branding. Are you a florist who specializes in wedding flowers? Do you want to highlight the fact that you offer superfast same day delivery? Then don’t forget to use these as themes throughout your website. You should also choose a color palette, create a special logo for your business, and use them on your website to further enhance the branding effects.

4. Find out about latest web designing trends

Website design trends keep changing rapidly. If you don’t keep track of them and keep updating your florist web design from time to time, things will get obsolete on your website, and your business will suffer.

5. Generate optimized content

Creating and publishing optimized content regularly is of optimum importance for your florist business. Include a blog section and publish relevant content on regular intervals. It will inform and educate your audience, generate lead, improve branding, and increase search engine rankings.

6. Acquire a domain name and publish your website

Ready with your website design? Before you hit the publish button, purchase a suitable domain name and attach it to your website.

So, this is the basic formula for designing a florist website from scratch. However, there are some features that are highly relevant and useful for an ecommerce website.

Find below:

Must-have features of a florist e-commerce website:

1. It should be optimized for both mobile and desktop users, and for both android and iOS.
2. You should offer your customers with multiple payment options like PayPal, Netbanking, Credit Card, or Cash on Delivery. Not finding their suitable payment option is a big reason behind abandoned carts.
3. The product pages should be built perfectly, with multiple clear, high-resolution pictures, and highly optimized product descriptions written in a crisp, friendly, and easy language.
4. Equip your website with 24x7 customer service. Use AI-powered chat support for when a real representative is not on duty.
5. Also add a review section for the customers. Positive reviews will attract new customers and negative ones will help you rectify your mistakes.