Imageries, either photos or videos, always travel faster than any other content across social media. That is the sole reason why the social platform Instagram is such a great hit. Knowing the demographics behind this platform is always beneficial and recommended by a digital marketing agency. Digital marketers would always vouch for this platform as a great digital marketing platform to grow any brand. A recent survey states that Instagram has more than 1 billion monthly active users (MAUs) worldwide.
Instagram demographics are an excellent way to know the audiences. A good media buying agency would prefer to go through the Instagram demographics insights to design an informed marketing strategy. They help you to compare your brand's current audiences with the audiences you want to reach. The exposure might be through Instagram ads or organic marketing.
Location, gender, interests, and other factors influencing the Instagram demographics help any brand produce much more focused content and for the right targeted audience concerning the current age. Any digital marketing agency would use this opportunity to design more full ads and other strategies to target and retarget the audiences.
General Instagram demographics
- According to SEMrush, 1.2 billion unique visitors were active in the month of October 2020.
- As of 2019, 500 billion accounts visit Instagram stories every day.
- 1.16 billion potential audiences reached for Instagram advertisers in 2020.
- As of the statistic of 2018, 90 million people tap on Instagram product tags per month.
- As of 2019, 9 out 0f 10 Instagram users follow an account related to business.
- 2.54 billion daily active social media users use Facebook's family of apps where official Instagram stats appear.
- The average revenue generated by each user is $25.57 for Facebook's family of apps of 2019.
- 3% of margin error is permitted in its Family metrics as of 2020.
Instagram age demographics
- The age group between 25 and 34 holds the most extensive advertising Instagram audiences.
- 18 to 24 age groups lead as the second-largest audience.
- One-third of Instagram users come from the 25 to 34 age group.
- In the above age groups, men outnumber women with significantly less margin. However, in the age group of 35 and above, women outnumber men. 51% of the users are women across the world.
- Thus the chances of using the social network several times a day increase with decreasing age number. The younger the user is the more likely is his increased frequency of social media log-ins. American teenagers prefers Instagram over other social media platforms, with significance.
Instagram location demographics
- The USA hosts the maximum number of Instagram users worldwide. One hundred forty million users were recorded in October 2020.
- Apart from the USA, the number of users from these countries are
