If marketing is mortal, then social media marketing is immortal and how smart you are in investing in the right platform at the right time can turn the tables. What is trending these days has nothing to do with the latest trend, are you going live should not be mistaken for anything else and the list goes on. We have been surrounded by numerous social media platforms and thinking about our survival without it, would land us in the Ice Age. In these times, online purchases are preferable over offline shopping for anything.
Whether buying a pen or a smart TV, your purchases have shifted from brick and mortar stores to online stores. The business houses that have fully exploited the power of Creative Digital Marketing Agency have unleashed their benefits to the maximum. Thus staying tuned with the latest social media marketing updates can help you and your business in umpteen ways:
- Audio-only feature on Twitter: Twitter has launched Spaces, bringing more intimacy and connectivity on this social media marketing platform. The audio-only virtual meeting rooms will enable the users to create their meeting rooms and allow the followers to listen and participate in the conversation.
- Marketing guides from Pinterest: Targeted towards restaurants and streaming services, Pinterest has launched two new guides to help the businesses nail the comprehensive pin marketing goals in 2021.
- Resource centre from TikTok: To enable the small businesses to capitalize on the power of social media marketing, TikTok has come up with a new feature that has free webinars, creative tools etc to drive the audience to your page.
- Short-form videos from TikTok and Instagram now on Google ads: Since short-form videos are the latest trend and more and more businesses are creating such short-videos, Google ads has refined the search by filtering these short-form videos from TikTok and Instagram as an answer to the specified queries of the user. Clicking on the video link will direct you to the web version and not the native version of the app.
- Re-definition of new normal by Snapchat: Snapchat has come up with an interesting report called “Strategies for the next normal”, which is a must-read for the businesses to effectively strategize their social media marketing campaigns. The reason cited is that there has been a drastic shift in the meaning of new normal and the online shopping trends have drastically transformed since the last year. Thus getting an insight into the detailed report can help you understand consumer behaviour and the latest trends.
Catching up with the latest trends in social media marketing Algorrithm can help you in better positioning of your brand. Thus, staying ahead of your competitors on social media platforms will be the game-changer.
What are the merits and demerits of updates?
During the last few years, we have been a witness to how a well planned and targeted social media marketing campaign helped a business grow by leaps and bounds, and on the other hand, random planning and lack of focus resulted in deplorable results. Social media marketing is the lifeline of the business in today's world and how smart your team is in framing the strategy can help in either making your brand or tarring your image. There are certain merits and demerits of social media marketing, which you must be aware of before starting the homework, and these are:
- Effects on influencers, businesses etc.: Social media marketing thrives on the fact that social media is a different universe together and the number of inhabitants on this planet is increasing with every passing second. Thus, the reach of your business to even the remotest customer is just a click away. Whether it is through influencer marketing to build the brand image and strengthen customer relationships or developing a strategy for different social media platforms, your entry at the right time in the right space is crucial for your business. If live videos, ephemeral content, AR/VR technology, local targeting etc. are the new trends in the market, adapt these to build your name in the business world.
- Social media marketing and Twitter: To captivate the attention of your audience on Twitter you have to be strategic in your approach because there are 145 million active users on this platform. Twitter Analytics or Hootsuite reports should be studied before framing any strategy. From conducting a Twitter poll to scheduling your tweets for higher engagement, make sure you use this platform wisely because if one tweet can give you 1000 followers, then a negative tweet can give unfavourable results. Since your business gets exposed to anyone reading the tweets, make sure to choose your content wisely.
- Social media marketing and Facebook: Facebook is the king of the social media marketing world, and if your business is here, then you can be assured of its presence in every house. Be it Facebook ads or hosting Facebook contests, your smartness in devising the right strategy will help you churn profits. Facebook open graph, sponsored stories etc. can be used for instant connection with the customers. But small business houses have to bear the brunt of the extra cost on Facebook ads which can be a point of concern.
- Social media marketing and LinkedIn: What you write on your page on LinkedIn will be read by those who want to connect with you. So make sure you give the correct information and don’t buff around for it can cost you heavily. Generating leads and helping the business grow is easy on this social media marketing platform because it is designed to allow for effective communication between the individuals and organizations. However, LinkedIn is more expensive than other platforms, and the user experience is not friendly, which can be a reason for frustration in the long run.
- Social media marketing and Snapchat: Launched in 2011, today, Snapchat is one of the most engrossing social media platforms for attracting the younger millennial. Users get to connect with the brands every day with new snaps coming up, and the best part is that it helps to show your brand in the most vibrant and colourful mode. But oversaturation of snaps and difficulty in repeat engagement on Snapchat can be harmful to your campaign.
- Social media marketing and Instagram: Next only to Facebook, Instagram has 25 million business profiles, and 90% of Instagram users follow some business and 83% of users have said that Instagram has helped them discover new products and services. When the potential of this platform is so huge, how can you shy away from not exploiting it? By creating an Instagram account, you connect and interact with the audience and enhance your brand value. But if you have too much text on your Instagram page, users might not like it because the audience on this platform is within the bracket of 18-29 years.
Social media marketing is a double-edged sword. The more cautious you are in your approach; the better will be the results. However, saying “NO” to Digital Marketing Agency Services and not keeping yourself abreast with the changing trends can have grave repercussions on your business. So choose the right social media marketing team for making the blueprint and executing it too!???????
