? Guides users to the conversion funnel- Remarketing is a powerful marketing stratergies that allows the businesses to stay connected to their target audience or potential customers even after they have left the company’s website. If a user has left a product or a service, remarketing tools brings the user back to the product/ service listed page where they can motivated to move to the next stage of the funnel ie. adding items to the cart.
? Deeper engagement and higher ROI- Remarketing can be customised to fit the interests and needs of each individual user until they have reached a specific customer segment. This is done through the help of dynamic ads, which adapts content and promotions to cater to needs of an individual user online and ensures that they are exposed to the most recent and relevant creative. This automated personalisation increased customer engagement and the richness of remarketing campaigns.
Here are 5 ways to use big data to enhance marketing campaigns:
1. Segmentation- With big data remarketing campaigns can be created that will reach the targeted users through micro segments. These specific segments are based on website interaction. This eventually allows companies to understand the user’s intentions. Segmentation is done on the basis of time on the company’s website, number of pages viewed by the audience and Google analytics data.
2. Deep Learning- Deep learning helps the customers with the ability to parse the browsing and purchasing patterns of the buyers as well as the non buyers. This means that the company will get through the best purchasing paths that derive the customers who visit the website. The data also guides the company the need to determine the behavioural triggers and dominant traits of the converting customers.
3. Recommendations- This method is the most popular among marketing perfection. These prove to be quite effective as people trust a recommendation more than a CTA banner ad online. Using these big data results in remarketing campaigns to get to know more about the purchasing chain and the buying process.
4. Real time Bidding- Real time bidding has changed the face of online advertising. It basically refers to buying and selling of online ad impressions through real time auctions that take place precisely during the time a webpage uploads. Real time bidding is done through a program that enhances in on the spot auction which is similar to the working of a financial market operation. Real time bidding allows the ability to serve ads to consumers directly based on their demographics and behavioural attributes.
5. CRM Marketing - Customer relationship management (CRM) is a term that defines the strategies and tactics that are adapted to manage the relationship with the customers throughout the customers life cycle. The CRM database collects, arranges and optimises customer data y to perform advanced customer data analysis. A CRM database includes various components based on the company’s needs and industry. CRM helps sales representatives to study the history of a customer before they make an interactive phone call. It also provides support teams with background information to render great customer services. The most important aspect of CRM is that it gives companies access to details that would help in making marketing campaigns targeting their audiences.
CONCLUSION
Remarketing has become one of the most significant b2b marketing strategy when it comes to small businesses. Remarketing is a tactic that increases sales conversions. It is powerful because it creates great brand recognition. Small businesses now across the country now have easy access to tracking tools which make Remarketing easy and effective.
