It is essential to be able to position yourself on the first page in the SERP of search engines and in this sense the link building strategies are really precious. Being able to create dofollow and nofollow links on other websites that point to ours is essential for the optimization of the site. Put simply: the more sites recommend yours, the easier it is for Google to promote you on the front page .
Dofollow and nofollow links: what they are
To make this dream concrete, there are elements to use, the links . It is good to understand immediately that the links are not all the same, neither in characteristics nor in importance. There are some that have a lot of weight and that, if used in the right way, are capable of making you fly to the front page. Which ones are they? The backlinks.
That's not all: when it comes to links it is necessary to highlight another difference, that between do follow and no follow links.
A do follow link is a simple external link that leads users to web content on another site. In this case the page that links us transfers page rank to us. This element for Google is positive feedback.
A no follow link does not affect the ranking of the page it is linked to on the search engine. To make you understand better, with a no follow link we recommend a page without transferring link juice (the "juice" of the links on a page, ie the value acquired thanks to the links received) or PageRank. Asking what they are for at this point is natural. Their usefulness lies in the fact that Google considers them non-artificial.
Do follow and no follow links: when to use them
Once you understand what do follow and no follow links are and their differences, it is important to know when to use them to reach your goals faster.
To improve the web positioning of a site in the context of a link building strategy, both are indispensable and precious, even if each has its own characteristics.
While it's easy to know when to use do follows, it's not so easy for no follows. In this last case, the use is useful and recommended in some situations: when you link to a completely different sector from that of your site, when you link to a page that is useless for Google Bots, when you link to an unreliable site, when you want to avoid excessive watering down of your link juice.
Do follow and no follow links: which ones to use?
As a percentage it seems that the use of do follow links is 30-40% and no follow links is 60-70%. The use of each of these two types is recommended in certain cases because there are some advantages. Specifically, do follow links have at least two advantages which are the ability to transmit link juice to the target site and help SEO positioning
The advantages of no follow links, on the other hand, can be identified in the increase in traffic to your site even if you do not have authority, and in the ability to balance the proportion of do follow links.
Advantages that should not be underestimated when you find yourself having to design a strategy to improve the positioning of your site.
Link building, how much is a no follow link worth
The moment we receive a no follow link, we get a signal of authority, especially if it is an already established site. An example? The possibility of appearing with a mention on the popular Wikipedia site digital encyclopedia has a value that is by no means symbolic. Google doesn't follow no follows, so when it comes to ranking, they don't matter. As we have just seen, however, they can still be very interesting. Not only can they bring quality traffic but they also serve to balance the presence of do follows in the context of the link building campaign.
What can we do for you?
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