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5 Ways Technology Is Helping Agents in the Insurance Industry

by Maggie Bloom - 15 Aug 2022, Monday 279 Views Like (0)
5 Ways Technology Is Helping Agents in the Insurance Industry

Did you know there are 5954 insurers in the United States? Every insurance firm embraces technology to beat the stiff market competition. However, insurance technology benefits agents more than insurers. For instance, chatbots allow insurance brokers to easily communicate with their customers. Read this text to the end to understand the value of technology for agents in the insurance industry.

1. A Better Information Tracking Process


Traditional data collection in the insurance sector makes it challenging to remember crucial things. For instance, you may forget details regarding where you met different customers in the field. At times, you can lose the papers you wrote the information. Technology is a blessing for any broker since it lets them track all customer data.


An agent can update information such as interactions, customer location, and client feedback on a portal. Storing such information on a system means you can easily track all information.

Moreover, technology allows you to generate reports about the trends in the market. You can filter information about the age of your customers or location to come up with a report. Such information will help you to know the focus areas for maximum productivity.

2. Easing Communication with Customers


Customers will contact insurance agents to learn about the policy or request quotes. Imagine receiving 100 calls or emails from customers requesting to understand the same process. Responding to their questions can be hectic, considering you have other things to do.

Technology provides the solution since agents can encourage users to get data from chatbots or websites.


A chatbot is available 24/7, meaning an agent will have sufficient time to meet customers or perform other tasks. Hence, you can avoid answering most of the basic questions associated with the policy courtesy of technology.

3. Simplified Underwriting Process


The underwriting process is the primary duty of an insurance agent. Insurers expect their employees to perform the procedure with great attention to detail to avoid losses. However, an insurance agent may leave some factors when analyzing risk jeopardizing their work.

With the best underwriting software, an agent can be confident of an error-free process. After feeding the system details about the customer, it can help a broker compute the quotes.


Technology is better than humans since it is not prone to computational errors.

Also, underwriting is easier when an insurance broker can access all data on one platform. Technology lets an agent store everything on a portal where they can access it. It eliminates the need to look for papers in files or call customers to collect information again. Hence, you can save time by utilizing the best underwriting software in your insurance sales.

4. Easing Follow Up with Customers


Nothing can be more useless than starting a conversation with a client and failing to close a sales deal. Many customers are unsure whether they need an insurance policy. Someone of them will require an extended period to consider why they should buy your policy. Hence, a lack of customer follow-ups can be a recipe for failure for an insurance broker.


Technology allows an agent to follow up with their customers. You can set reminders on your insurance app to avoid missing appointments with customers. Furthermore, a portal can store customer comments such that follow-ups start from where you left last time.

5. Cutting Down Mobility Costs


Most potential customers stay in different locations. Fueling your vehicle or paying bus fare to access clients can be quite costly. Remember, an insurance firm may not provide transport allowance or means of transport for their agents.


With technology, a broker can communicate with a customer and close a deal without visiting them physically. From the comfort of your home, you can chat with customers on social media or video call them to close sales. Ensure you will sound professional, confident, and knowledgeable to win customers’ hearts if you do not visit them.


Technology is the primary tool insurance agents have to succeed. A broker does not have to travel or keep tons of papers to close deals with customers through technology. Furthermore, it has simplified the underwriting process. If you are an insurance agent, you may consider tapping the power of technology in your work.???????