The customer care experience plays an important role in retaining the existing customers of a business and impressing the new ones. If your customers are satisfied with your replies and instant rectification of their queries, then, nobody can stop you from enjoying the expected success. Keeping this fact in concern, businesses invest a large portion of their profits in offering the best customer care experience to their customers. Interestingly, the use of AI chatbots has earned popularity in recent years. The notable benefit of using AI-powered chatbots is that they can be deployed in all types of businesses, despite their shape and size. Depending upon the needs of a business, an AI Chatbot Development company develops a tailor-made chatbot for each business.
What is the Need for Chatbots in Business? Chatbots can answer all types of queries in a much better way than humans. They can reply to questions based on commands and also to queries requiring replies in detail. With changing times, chatbots are going through vast technical developments. The uses of AI chatbots in business are:
Chatbots Are Effective on Mobiles: Last decade has witnessed dynamic technical change in mobile phones. In the current scenario, mobile phones are no less than multifarious devices, that can perform multiple tasks easily. It is surprising to know that the number of people using mobile phones is more than the number of people using laptops and desktops. The use of chatbots in mobile applications helps in creating streamlined interfaces making it easier for the user to browse, purchase and receive support from a single interface.
Boosts the Operations of an Organization: A customer care team deployed by an organization can handle a fixed number of queries raised by the users. According to an estimate, a person can reply to three queries at a time. On the other side, AI-powered chatbots do not follow such limitations. They can interact with several users and help in increasing the customer base of an organization and opening space for entering into new markets.
Chatbots Can be Used to Perform Specific Tasks: Nowadays, chatbots have made a deep entrance into our lives and we even don’t know about them. Tasks like booking a cab or booking tickets for a movie or ordering food online are some examples that indicate the use of chatbots in our day-to-day activities. Business groups can use chatbots to manage their stocks and purchase orders.
Engagement with Customers: Every customer wants personal attention to his query and wants its rectification quickly. Personal attention develops the feeling of engagement with the organisation. It makes customers feel that an organisation is concerned about their complaints. Sending them personalized messages is another great way to engage customers with the organisation. This can be understood by an example of a message received from the bank. You would have noticed that as soon as you withdraw money from your account, immediately you receive the message of a specific amount deducted from your account. At first instance, this looks like a regular activity performed by a bank to inform a customer about the transaction. The fact is far behind this, it is like hitting two targets with an arrow. By informing a customer it brings this to his notice that an amount has been withdrawn from his account and if he has not withdrawn that amount, then he can take necessary actions to stop the transaction. All this sounds like a common activity but plays an important role in customer engagement.
Increasing the Productivity of Employees: The use of chatbots can help in deploying human resources into other productive tasks. Chatbots are only used for rectifying customer queries, human support is taken only to resolve complicated issues. This increases the productivity of efficient employees.
Conclusion: Chatbots are modern customer care executives, that not only rectify customer queries but also record the data of interaction with them. This data can later be used for analysing customer behaviour and then offering them the products and services of their choice
