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How to Choose the Best Webinar Platform for Your Next Webinar?

by Kaylee Johnson - 23 May 2022, Monday 271 Views Like (0)
How to Choose the Best Webinar Platform for Your Next Webinar?

Webinars are one of the most preferred methods of expanding one’s brand reach and connecting with the audience. They are convenient, economical, and time-efficient, and these are the reasons organizers prefer hosting webinars regularly. One of the best things about webinars is that they are not restricted to one particular industry. So, be it the educational institutions or the corporate sector, webinars are hosted to educate the students as well as train the employees. 

Though hosting webinars is an easy task, looking for a webinar platform can be a tedious task. Also, things can get more complicated if you are hosting webinars for the first time. Keeping all these factors in mind, we have brought up an article that will help you choose the best webinar platform for your next webinar. So, without any further ado, let us begin with it. 

  • Budget: 

The first factor that you should consider while on your hunt for the webinar platform is the budget. Almost all the platforms provide the users with different kinds and tiers of plans. It is always suggested to never cross your budget; you should also never compromise with the quality of the platform just to save a few bucks. When it comes to the subscription plans offered by the platform companies, take your objectives, the number of webinars, features offered and target audience into consideration. Once you have calculated everything, then move ahead with it and choose a suitable plan. 

  • Quality: 

We are sure quality is something that you would never want to compromise with and should never compromise. While looking for suitable webinar platforms, you will surely come across several online meeting platforms that would assure you of delivering successful webinars as well. But, generally many of these platforms compromise with either format, be it online events, conferences, or Webinars. So, without keeping your webinar at stake, we would recommend you invest in a platform that solely hosts webinars and has expertise in them. 

  • Usability: 

As mentioned earlier, with your webinar platform, you would want to make sure that the attendees find it easy to use the platform. Hence, look for a webinar platform that can be accessed easily. And the attendees can attend the webinar with utmost convenience. Also, as an organizer, you would also want to access the platform easily, conduct the webinar smoothly, schedule the webinar hassle-free, etc. Hence, always invest in a platform that gives you the benefit of convenience.

Moreover, there are a few factors that you should always consider in a webinar platform. For example, to boost the utilization of the webinar, you would want to make sure that you can record the entire webinar. You can use these recordings for various purposes. It includes sharing them with the registrants who could not make it to the webinar; It also includes updating the highlights on your website and social media, etc. Not only this, but to make your job easier, you would also want that the platform would send reminders to your attendees. Hence, it is always advisable to look out for platforms that make your job easier and assist you while hosting webinars in every possible way. 

  • Engagement Opportunities: 

The next thing you should look for in a platform is the engagement tools in a platform. While it is easier for the organizers to keep the audience hooked to the event during a physical event, the same gets challenging in the case of web events. But, it is when you should look for audience engagement tools on a web platform. Also, it is necessary to ensure that the attendees stay hooked to the event. Audience engagement tools help you boost interactivity during the event.

Also, with tools such as live chat, live polls, and Q&A sessions, the attendees get to express themselves during the online event. Not only this, these tools will help you know the reviews of the attendees while the event is going on. These reviews will help you analyze the strategies and measure the success of your webinar. Not to mention, audience engagement rate is one of the most significant factors that decide the success of your event. 

  • Audio/ Video Quality: 

The next factor you should consider while choosing a platform for hosting webinars is the audio and video quality they provide to the users. You would want to make sure that the platform is multi-device accessible. It would allow you to expand your audience reach. As the attendees would be able to attend the webinar from the device of their choice. The same goes for the organizers; As an organizer, you would want to make sure that the platform allows you to host the webinar from the device of your choice and any part of the world. 

  • Security: 

Yes, web events and webinars are efficient and super-quick; there is no way we can ignore the fact that they are also prone to cyber-attacks. With the advancement of technology, cyber attacks are increasing day by day, and hosting webinars without taking proper precautions could be hazardous to your business. Hence, you should always look for a platform that is secure and encrypted. The last thing you would ever want is to get hacked and the leakage of your confidential information. 

Choosing a webinar platform is not at all an easy task. It takes time, research, patience, and knowledge to select the best option. Also, what adds to the challenge is the numerous options we have when it comes to platforms. However, that is why we wrote this blog. The factors that we have explained above are those we would always consider while looking for webinar platforms. While looking for a platform, make sure it has all these features we discussed here.