Sometimes you must think you know all about SEO. What is it? What are its functions? The elements it adds to your digital business game. Everything about it. But then, trends and technologies are meant to evolve and change. Just when you think you know about something, a new element pops-up!
Talking about the changes, the search engine algorithm is not new to it. The strategies, the techniques, and other elements about it don’t even take a second to change. And it becomes so hard to cope up with them. Nonetheless, there are some elements of SEO that are viable and constant in their nature of work. One such strategy is the Pillar Page. In this blog, I shall highlight what a Pillar Page means and what importance does it bear to SEO? Let us dive right into it.
The Pillar Page: What Is It Exactly?
Okay, let me ask something. What comes to your mind when you read the word ‘Pillar’? I know though! You will think that it is a solid support to anything. And Pillar page for SEO is a page on a website that shows or presents a piece of detailed yet basic information about the content present on the website. The page will be like an index about your website that contains and covers each aspect of it without going into too many details. Yet, the page offers an insight into the topics on your website through blogs, links, or even cluster content, and other related topics. In other words, a pillar page is like the expert page that covers everything about a website like an umbrella. Hence you can call it the ‘Umbrella Page’ too.
So, when it comes to pillar pages, you might want to know about ‘Cluster Content’ too. Why you may ask? The content connected to the ‘cluster’ of a pillar page is called Cluster Content. Now zeroing down on the facts, we take a quick look at Pillar Page through pointers briefly:
- Pillar pages contain comprehensive content for letting the users gain insight into a topic.
- They provide links to the content for more details.
- They are comparatively longer than blog posts.
- They also give hyperlinked sections at the topmost part of the page.
If talking about the types of pillar pages, they are as follows:
- Guide: Perhaps the most common structure for pillar page and it establishes the comprehensiveness of your page. Take for example, ‘ the complete guide to SEO’, or ‘A full review on popular social media marketing practices’.
- What is “---”: It includes answering about the concept or the term your pillar page is about. For example, “what is remarketing” etc.
- How to “---”: There are several instances where your audience would want to know the work process of a particular concept with specific steps. For example, “how to create a webpage?”.
- Best of “---”: Now there will be some instances where your audience might not be interested in a full guide or review about a topic, but just the best elements about it. That’s when these pillar pages come in handy. For example, “ The best studies on chatbots”, etc.
After understanding what are pillar pages and the types, we come to the next part of the blog, where we discuss why are they important for SEO? What role do they play in SEO?
Pillar Page and SEO: The Connection and Importance
After going through what a pillar page means, now we move to the part where we discuss what position does it hold in SEO. The pillar page helps in increasing the search engine rankings of your page. But before getting into that, let us look at some of the general benefits of pillar pages:
- Help in arranging your content for the website: Pillar pages help you to audit and analyze the content of your blog and relate it to your website and target audience. They help you in getting the needed posts for your website. Once you create appropriate pillar pages for your website, it will be easier for you to organize and arrange the content on your website.
- Lead generation: The pillar page naturally help you to generate leads. If your pillar page has keywords that have a good ranking, it is sure that you will have frequent visitors. While you may get visitors to your website, you cannot say that you will get conversions or subscriptions or not. Through the pillar page, you can enhance your lead magnets and also create other lead magnets as well. Hence through pillar pages, you can generate leads as well.
- Interlinking: Pillar pages often create opportunities for the interlinking process through both your present and future content. Interlinking helps your visitors to explore your content. To make this work, you must connect them to relevant pillar pages.
If we talk about SEO and pillar pages, there are several connections. They are effective for SEOs in several ways:
- They help create constructive web content for your website while focusing on the aim of your website.
- Pillar pages are also effective in organizing the content of your website and helps in the effective ranking by determining the subject matter of the content on the website.
- This in turn helps in getting a better ranking on search engines.
- Pillar pages also focus on a search engine’s favorable topics.
- It also helps in overviewing the contents of a particular page and provides various links for a better understanding of the content.
Some Tips For Improving Pillar Pages
In this part of the blog, I will tell you some tips and tricks for applying effective pillar pages for your site:
- Focus on relevant content for your website.
- Research about high ranking keywords that might benefit your site the most.
- Create your pillar pages with sorted content clusters that support the topic of your pillar pages.
- You can add additional things like links and CTAs or call-to-action-buttons for a more refined user experience.
Wrapping Up
The realm of pillar pages is so vast that it can be really difficult to include them in a single blog. Yet I hope you might have got an idea about the importance of pillar pages for your site and how it helps SEO. I would advise you to hire a digital marketing agency that can help you to include the pillar pages for your website in the best way possible. Don’t delay if you want to succeed and take the way of pillar pages to increase your ROI.
