Letís start with the fact that the number of mobile users is more than desktop users because mobile apps allow users to have easy access to services and it seems to be a better option because it helps you engage better with the customers.
Some companies choose either a website or a mobile app for their business while on the other hand, some choose both, and maybe itís a better choice to choose both because at some point in time there is a huge need for a website to gain customerís loyalty. If you have to go for one then definitely go for mobile apps until it doesnít affect your cost budget, usability, and audience you serve. Letís discuss the reasons to choose mobile apps over websites, starting from the topmost reason:
The biggest reason to go for the app is its personalization capability. Mobile apps can track customer engagement and then utilize it to offer updates to users and identify the location to provide geography-specific content. Users get served with customized content based on their preferences.
Most of the users spend 90% of their time using mobile apps, people prefer downloading and using mobile apps. The total number of mobile users is much more than desktop users and thatís another major reason for choosing mobile apps over websites. No doubt, websites may be an effective tool for initial awareness and user engagement but eventually, every user expects an app just because they find it more convenient.
Mobile apps work faster than websites, apps are declared 1.5 times faster than websites whether iOS or windows because in mobile phones data loading process is so fast as compared to websites because it takes a bit longer time for data to be fetched from a web server.
It has been proved that mobile apps are more convenient as they are much faster and easier to browse also. An app provides all the functions similar to the website.
Mobile app allows users to set their preferences, keep all the information, and create account by themselves. A mobile app is a much better option for targeting an audience, also building marketing campaigns for different groups of users.
Another reason why businesses want to have mobile apps instead of websites is the ability to send instant notifications to users. Push notifications are those that users receive regardless of any activity they are doing on their device. While In-app notifications are the ones that users can only receive when the app is open.
While using mobile apps users have the advantage of using mobile device features also like phone calls, GPS, contact list, etc. Such mobile device features make the userís experience interesting and fun. Interrelated features boost conversions by shortening the time taken in performing any task.
Mobile apps donít need an internet connection to work on basic functionality, users may use the apps offline too while on the other hand, websites need an internet connection to open.