An efficient recruitment website builder makes recruitment and shortlisting easier by streamlining your recruitment process and reducing paperwork.
Recruitment has long been associated with bundles of paperwork and complex and lengthy processes. Technological advances have been slow to filter through to this arena; however, they have been quietly transforming the recruitment world over the past decade or so. Predominantly online recruitment is now commonplace, and it is easy to see why.
Website builders
One of the more recent developments when it comes to creating a website has been the emergence of website builders. These are simple-to-use template-based pieces of software that enable the user to create a great-looking and functional website within a matter of hours.
The fact that creating a website is becoming much easier means there are likely to be more created, with organisations starting to look at the benefits of using microsites or semi-independent sites for specific purposes.
One specific area of business that could really benefit from having a dedicated website, whether a microsite or one with a separate URL, is recruitment. A dedicated recruitment website for your business can also effectively act as a 24/7 salesperson. It is always live and potential employees can access it at any time to see what vacancies are available and read more about why they should apply to join you.
What exactly is a recruitment website builder?
A recruitment website builder is a simple way of creating a dedicated website for recruiting new talent. You can have one for all roles within your organisation or even one per vacancy, which can be particularly effective for any senior roles.
A branded site or even a separate recruitment microsite attached to the main one is a great opportunity to get your company name and logo out there and to reach the tech-savvy candidates you want to attract. Recruitment-focused sites can include information about the company's values and ethos and even things such as testimonials from current employees.
A branded recruitment website can help with shortlisting, as it can be very clear about the experience and skills needed for the vacancy. This reduces the number of applicants who may change their arm if the criteria is less clear; in turn, this should ensure only suitable candidates apply. The corporate ethos and values will be clearly on display, so potential candidates can decide whether they feel that they fit; if they don't, they can look elsewhere.
In addition to the above, a dedicated recruitment website can use artificial intelligence (AI) such as machine learning, which can pick out keywords from applications and CVs. This will help to filter out applicants who are missing certain things and highlight those with the desired experience/skills or those who mention certain terms that indicate they have the desired knowledge or qualifications.
Automated assessments/tests can also be incorporated into the website. This can further reduce the candidate pool by excluding those who score less than a pre-determined threshold.
A recruitment website is also a great way to communicate your employer value proposition (EVP) to potential candidates.
What is an employer value proposition (EVP)?
As an employer, you want to be able to attract the best talent to your company and to be able to demonstrate why they should pick you above other firms. This package of benefits and reasons to join is known as the employer value proposition or EVP.
Ideally, your EVP should include the financial rewards, employment benefits, career development opportunities, a positive work environment, and a well-defined and positive company culture.
Top tips for a great recruitment website
The best recruitment websites will include the following:
- Simple and clear log-in/registration process.
- Fully integrated and responsive jobs board with an advanced search function.
- Straightforward application process.
- Easy ways to get in touch.
- A regularly updated blog.
- A video from the CEO or senior management.
Importantly, the site will be optimised for mobile, as almost all of the target audience for recruitment will spend many hours a day on their mobile devices and will access websites in the same way. The website should also be fully branded using optimal colours; for example, blue is used regularly on serious websites because it is associated with trust and is seen as a calming colour.
Check out the similar article: How to boost hiring with applicant tracking software?
