Do you have a business with a physical location (made of brick and mortar)? If so, have you optimized your website for local search? If the answer is “no”, you are missing out on a great opportunity to expose your business to more people in your area.
As with everything about Google, the local search algorithm is constantly subject to revision. However, there are some ranking factors that persist throughout algorithm changes. Using this local SEO checklist will position your business to outperform your competitors and position you at the top of search results.
What is Local SEO?When Google determines that you are looking for a local service or product, the traditional algorithm is disabled.
Traditionally, metrics like a site's backlinks and domain authority are good predictors of how Google will rank sites in search results. Well-optimized, and higher-authority websites will often get the top positions in Google.
For example, if I search for “tire change advice”, Google will try to offer relevant results (keyword search) and trustworthy (decent authority/link profile).
However, if I search for "change tyre", now Google assumes I'm looking for a service, not advice. This redirects search results based on local SEO optimization. So it's better to hire a best Local SEO services at Affordable Prices by a leading SEO Agency Sensation Solutions.
Follow this local SEO checklist to ensure your website covers all ranking factors.
Consult this article to learn more about geolocated natural referencing
But first, lets learn more about the local pack.
The local pack is that set of three results that appear in local search. Here is an example :
In part, Google's local pack results are based on proximity, where your computer tells Google your location. Google wants to prioritize the best results that are also the easiest for you to access.
The rest of Google's local ranking is based on a mix of on-page optimization, coding, and reviews.
Let's find out what are the checklist to improve your local SEO:
Google is a robot, and every landing page should have an H1 title and content that very clearly describes who you are and what you do. So that Google bot will understand.
Some say “chinese food”, others “chinese resturaunt”. Use words used by your local audience. For example, Google Keyword Planner allows filtering the search by keywords based on location
Unless you're spending money on paid ads, Google won't give you the exact number of people searching for those terms, but you can at least compile a list of words that people actually use. Even with the ballpark numbers provided by Keyword Planner, you can compare the relative popularity of keywords.
When you group all of your products or services on a single page, it becomes difficult for a search engine to cite you as an expert in any area, which decreases ranking potential.
Look at this example. This agency needs a page for content strategy (ideally titled Content Marketing Strategy Agency), a page for SEO (titled SEO Agency), and so on.
When local SEO is involved, luck moves away from huge websites and towards well-optimized local websites.
You need to obtain Local SEO Services at Sensation Solutions to have these elements in place, your business will be well positioned to beat competitors big and small and bring people to your site:??????????????
=> Optimized for locally relevant keywords
=> Add local enterprise structured data (schema) to your site
=> Add NAP
=> Claim your GBP (Google buisness Profile)
=> Create an optimized page for all locations
=> Ensure the consistency of your business listing in all relevant directories
=> Solicit reviews on Google, as much as possible
